Fishy Friends
Fishy Friends is the newest restaurant to land on The Terrace, right in the heart of Christchurch City.
The goal was to create a bold and playful brand that would be instantly recognisable, something that stands out to the crowds of people who walk past every day. We created a fun and playful tone of voice to really target that younger demographic. I developed a full suite of logo variations for use across signage, social media, and print.
For the main part of the brand identity, I crafted a custom fish icon using the two Fs from the Fishy Friends logotype. The brief was to incorporate a fish into the logo, but instead of reaching for a generic shape, I transformed the two Fs in the typography into a playful and distinctive mark. The result is a symbol that's meaningful, memorable, and completely unique to the brand.
This character-filled icon works beautifully on its own or as a repeating pattern across packaging, signage, and digital applications.
