The icon was designed around the idea of filling a space; in this case, the shape was created by filling the space between Emily and Witt. The idea of filling a space represents the very thing the business stands for: filling spaces. Whether through property management or real estate, the brand is all about helping people find or fill the spaces they need.

The icon also symbolises connection, the bridge between renting and owning, buying and selling. It captures that moment of transition when clients move from one stage to the next. Visually, the icon forms an architectural structure, reflecting the property industry. It’s intentionally simple and distinctive, designed to sit seamlessly alongside photography and other brand elements without distraction.

Its split form represents the two sides of the business, property management and sales, with colour variations helping to distinguish each area. Purple is used for management, reflecting a softer and more personal connection, while orange represents buying and selling, bold, eye-catching, and confident, just like the qualities you want in a real estate agent. Together, these colours create a clear and consistent visual cue across signage, print, and digital touchpoints.