The branding for Anywhere Milk focuses on keeping the branding clean and minimal while introducing playful, character-led typography.

The word Anywhere is set in a bold, softly curved style to avoid a heavy or overly masculine feel, giving it a friendly and approachable tone. Milk is built from the same base typeface, then customised with a gentle wave to suggest the natural movement of pouring milk. This subtle detail adds fluidity and personality without overcomplicating the mark.

The final logo feels warm, practical, and easy to connect with, balancing simplicity and character while reflecting the brand’s everyday, on the go nature.