The challenge was to make each identity feel unique while still sitting naturally alongside The Bakehouse brand. Taking inspiration from its vintage, rustic aesthetic, I built on the existing visual language while giving each sub-brand its own personality.

The Bakehouse is known for its playful illustrations, so I knew I wanted to create a set of custom illustrations that would bring both brands to life and add a little extra character. The result is two identities that feel familiar, fun, and part of The Bakehouse family.