Arlo

Arlo, affectionately known as “everyone’s favourite neighbour,” is a vibrant new restaurant nestled in the heart of Cashmere Hill, Christchurch. The name 'Arlo,' rooted in Old English and meaning "fortified hill," reflects the venue’s rich connection to its natural surroundings and historical significance as a cultural hub.

Ora

The logo design builds on these ideas, weaving cultural meaning with visual harmony: The “R” and “A” interplay like yin and yang, symbolising the balance of fitness and wellness. Food and energy, body and mind – each depends on and supports the other, creating a state of flow. Circular elements in the logo embody balance and connection. The large “O” represents the main Ora Café, while the smaller circle nods to Little Ora, its smaller counterpart on-site.

To add a playful touch, I designed a unique pattern featuring stylised icons of people enjoying sports – a nod to the activities within the Recreation Centre. These icons seamlessly extend the Ora brand.

Brandon Woelfel

Branding design crafted for New York Photographer and YouTuber Brandon Woelfel (@brandonwoelfel), aimed at infusing his vibrant photography style with a fun and bold visual identity. The main logo serves as a nod to the refraction of light, a technique frequently employed by Brandon in his photography, capturing the essence of his distinctive style.

Developing a comprehensive brand package, incorporating a captivating design element that could seamlessly complement his imagery and double as a versatile pattern overlay. Inspired by Brandon's adeptness in manipulating light to create intricate patterns in his work, we designed a dynamic element that embodies the essence of light and its reflective properties.

Four Physio & Health
Branding

The logo incorporates flowing elements, like the ‘o’ merging into the ‘u,’ reflecting the principles of Pilates. The balanced circle on the ‘f’ symbolises equilibrium, mirroring the concepts of physiotherapy and Pilates. The choice of warm and inviting colours, including orange and peach, aims to establish a cosy and comforting atmosphere.

Hampton Grove
Branding, Website

Branding design for Prebbleton’s latest residential development, Hampton Grove, situated in the sought-after village of Prebbleton, nestled along the serene rural boundary, offering an unparalleled living experience. The design ethos aimed for elegance and timelessness, with colours mirroring the lush greenery of the surroundings.

RC Restructuring
Branding, Website

This project was a journey of bringing together professionalism, clean aesthetics, and user-friendly navigation into one cohesive brand experience. Creating both the brand and the website has allowed for a seamless integration of visual elements and functionality.

Three Peaks Studios

Three Peaks Studios is a dynamic video and photography studio situated in the scenic surroundings of Taupo, New Zealand. 

The name ‘Three Peaks’ is a nod to its scenic Taupo location, offering a stunning view of the mountains in Tongariro National Park across the lake. The logo design reflects the contours of Tongariro National Park, capturing the essence of this scenery.

Jacinda C

I had the privilege of crafting a brand for Jacinda C, a mindfulness and movement coach based in Ōtautahi, New Zealand. The brand concept draws inspiration from the vibrant and energetic aesthetics of 90s sports fashion. My aim was to infuse a sense of playfulness into the brand, creating a unique identity that not only stands out but also evokes a dynamic spirit.

The Flower Press

Matai Peak

Logo inspired by the celestial beauty of Matai Peak, echoing the stars, majestic mountains, and the vastness of the ocean. Brand colours are drawn from the stunning surroundings of Matai Peak, reflecting the ocean’s beauty, captivating mountains, sunsets, sunrises, and golden fields.

South Island Chauffeurs

The icon merges the letters S, I, and C to create a design resembling the long, winding roads of New Zealand’s South Island. Reflecting a seamless journey, the design embodies the essence of traveling with South Island Chauffeurs. The dot atop the “i” resembles a car traveling along the road, while the S and C elegantly represent the winding roads. The colours were chosen to reflect an elegant and luxurious aesthetic.

Happy Whole Foods
Branding, Packaging, Photography

Branding, packaging, and photography for Happy Whole Foods. The brief was to create a fun and playful design that appeals to both parents and children.

Humble Brag PR

Branding and website design for Humble Brag PR, a local PR company that doesn’t take itself too seriously but takes your brand seriously. We wanted the design to be clean and professional while incorporating an element of fun. The brief was to create a logo around the brand name Humble Brag, so I designed a main logo along with a couple of icon options.

The Figure 9 Studio

The Figure 9 Studio brand colours symbolise the abundance of plants that fill the Figure 9 Studio space. The greens and blue evoke feelings of calm, tranquillity, and a connection to nature. I aimed to craft a brand icon suitable for merchandise — a symbol that people would proudly wear and identify with. Emphasising the elegance of the “f” and “9,” I sought to create a visually appealing and meaningful shape.