Branding, Website, Strategy, Photography Sarah-Jane Stringer Branding, Website, Strategy, Photography Sarah-Jane Stringer

ARLO

Arlo

Arlo, affectionately known as “everyone’s favourite neighbour,” is a vibrant new restaurant nestled in the heart of Cashmere Hill, Christchurch. The name 'Arlo,' rooted in Old English and meaning "fortified hill," reflects the venue’s rich connection to its natural surroundings and historical significance as a cultural hub.

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Branding, Strategy Sarah-Jane Stringer Branding, Strategy Sarah-Jane Stringer

ORA

Ora

The logo design builds on these ideas, weaving cultural meaning with visual harmony: The “R” and “A” interplay like yin and yang, symbolising the balance of fitness and wellness. Food and energy, body and mind – each depends on and supports the other, creating a state of flow. Circular elements in the logo embody balance and connection. The large “O” represents the main Ora Café, while the smaller circle nods to Little Ora, its smaller counterpart on-site.

To add a playful touch, I designed a unique pattern featuring stylised icons of people enjoying sports – a nod to the activities within the Recreation Centre. These icons seamlessly extend the Ora brand.

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Website, Strategy, Photography, Social Media Sarah-Jane Stringer Website, Strategy, Photography, Social Media Sarah-Jane Stringer

SUMNER POST OFFICE

Sumner Post Office
Website, Photography, Social Media Launch

After developing the brand colours, I created a unique style for the Sumner Post Office website. The goal was to keep the design modern and clean while adding a fun twist—so the homepage was designed to look like a postcard, a nod to the restaurant’s location in the town’s historic post office.

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Branding, Strategy Sarah-Jane Stringer Branding, Strategy Sarah-Jane Stringer

EARL COFFEE CUP

Earl is your neighbourhood bistro, so we designed a custom coffee mug and icon just for our community. The goal? A unique design that stands apart from the main brand while still tying into the Earl Kitchen Collection.

For this design, I wanted to keep things casual and rustic, reflecting the warmth of a neighbourhood bistro. The hand-drawn noodle illustration has an organic, sketch-like feel—imperfect in the best way—making it feel approachable and personal. Framing it within an arch creates a cosy, inviting touch, almost like looking into a little window of Earl. I kept the typography simple and curved it around the design to blend seamlessly. And, of course, the earthy orange adds to that comforting, lived-in charm. It’s a little piece of Earl you can take home!

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Branding, Website, Strategy Sarah-Jane Stringer Branding, Website, Strategy Sarah-Jane Stringer

FIGURE 9.

The Figure 9 Studio

The Figure 9 Studio brand colours symbolise the abundance of plants that fill the Figure 9 Studio space. The greens and blue evoke feelings of calm, tranquillity, and a connection to nature. I aimed to craft a brand icon suitable for merchandise — a symbol that people would proudly wear and identify with. Emphasising the elegance of the “f” and “9,” I sought to create a visually appealing and meaningful shape.

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Branding, Website, Strategy Sarah-Jane Stringer Branding, Website, Strategy Sarah-Jane Stringer

HUMBLE BRAG

Humble Brag PR

Branding and website design for Humble Brag PR, a local PR company that doesn’t take itself too seriously but takes your brand seriously. We wanted the design to be clean and professional while incorporating an element of fun. The brief was to create a logo around the brand name Humble Brag, so I designed a main logo along with a couple of icon options.

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