Branding Process
I'm passionate about crafting designs that truly represent you. My personalised design process is built on collaboration and ensuring your satisfaction every step of the way. Curious about how it all works? Let me take you through my branding design process so you can see exactly what goes into creating a unique brand.
Partnering for Success
We all want to make sure this partnership is going to work, so the first thing we do is have a chat, whether via email, phone, or video call, to make sure we're on the same page. You'll let me know exactly what you're after, and I'll explain my process and then send you a quote.Getting Started
Once the quote has been accepted, the fun begins! I'll invite you to a tailored Client Portal, where you'll have access to all project-related resources, including the project overview, onboarding tasks, deposit invoice, and contract. You'll also find a questionnaire to provide insights into your brand and requirements. Once you've completed these tasks, we'll schedule our first strategy meeting!The Stratergy Meeting
This meeting can be in person, via phone, or on Zoom, whatever works best for you! Here, we will go over the questions you answered and any that you were stuck on. I will present you with your first brand strategy document. You will see two mood boards and get to select the one you like best, which will help me understand our visual direction.The One Concept Method
Now that you've put in the hard work, it's time for me to get started on your brand identity. My process involves presenting one detailed concept for your consideration. By focusing on a single concept, I can explore various design options and ultimately choose the most effective one. The design is then further developed and refined through the revision process, resulting in a final concept that meets your needs. This approach eliminates confusion and indecision, which can arise from presenting multiple options, and ensures that the final concept is the best possible solution for your needs.Refinement
Once you have been presented with the brand concept, we move on to the revision process. You can provide feedback using my easy feedback form in the client portal, making it a simple process for everyone and keeping all our information in one place.
Brand Guidelines
Once we have completed the logo identity, I will finalise the rest of your brand guidelines. This book includes three different logo variations: the main logo, sub logo, and icon. It also covers colours, typography, photography styles, and design elements. Depending on your needs, these elements can include custom graphic shapes, lines, patterns, or other features that best complement your brand identity.Ta Daaaa
And we are all done! From here, I will package up all of your logo files in all colour ways and export them as JPEG, PNG, PDF, and AI files. Everything will be added to a Dropbox folder, along with your brand guidelines book, and then shared as a Dropbox link in your client portal ready for you to download and share with the world!Feedback
If you get a chance, I would love to hear your thoughts and feedback on the project, as well as your experience working with me and my process. I have an easy form in the client portal where you can share all of your thoughts and feelings!
So there you have it, a new brand identity in 7 steps! But what else is important to note about my design packages?
First, attention to detail is paramount in my design process. I meticulously craft every element of your brand, from typography and colour selection to the overall aesthetic. By closely collaborating, I aim to uncover your unique story and elevate it in your brand's identity. My goal is to create a brand that not only stands out from the competition but also deeply resonates with your target audience.
Secondly, effective communication is fundamental to my approach. Throughout the design journey, I provide regular updates and value your input at every stage. Your insights are invaluable, and I thrive on integrating your ideas and feedback into the final product. Whether through phone calls, emails, or video chats, I am committed to listening, discussing, and ensuring that the design direction aligns seamlessly with your expectations.
If you are interested in working with me I would love to hear from you!
You can email me at sarahjane.creativenz@gmail.com or call me on +64 27 308 7536
Although I am based in Ōtautahi New Zealand, I work with clients from all over the world!
Below are some of my past projects, but to learn more about them click here!
