The Brand Mark

This brand mark was built within a grid system, rooted in the Bauhaus principle of form follows function. This is because the business has a very early-20th-century modern design in its office space and even has Bauhaus artwork on the walls.

The upward movement toward the right was intentional too, a subtle nod to growth and progress, echoing the shape of an ascending graph line, something the business also worked closely with. Two forms moving together represent partnership, the relationship between a business and the clients it works alongside.

In refining the concept further, I shaped it into a recognisable 'M' and softened the edges, aiming for something that felt more approachable and human without losing the structure underneath. This reflects what the business is all about: a serious, structured side, balanced with a personal touch and warmth in having someone alongside you in business growth.