Jacinda C

I had the privilege of crafting a brand for Jacinda C, a mindfulness and movement coach based in Ōtautahi, New Zealand. The brand concept draws inspiration from the vibrant and energetic aesthetics of 90s sports fashion. My aim was to infuse a sense of playfulness into the brand, creating a unique identity that not only stands out but also evokes a dynamic spirit.

The goal was to design a brand that serves as an uplifting force, instilling a sense of motivation and inspiring individuals to embrace movement and vitality. Through a combination of bold colours, dynamic typography, and engaging visual elements, the brand captures the essence of the 90s era while fostering a contemporary and lively atmosphere, encouraging people to get active and enjoy the moment.