Brandon Woelfel

Branding design crafted for New York Photographer and YouTuber Brandon Woelfel (@brandonwoelfel), aimed at infusing his vibrant photography style with a fun and bold visual identity. The main logo serves as a nod to the refraction of light, a technique frequently employed by Brandon in his photography, capturing the essence of his distinctive style.

Developing a comprehensive brand package, incorporating a captivating design element that could seamlessly complement his imagery and double as a versatile pattern overlay. Inspired by Brandon's adeptness in manipulating light to create intricate patterns in his work, we designed a dynamic element that embodies the essence of light and its reflective properties.